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No matter how much a Soul-Preneur™ loves what she does, if she can't figure out how to TALK about her services she'll never attract better,[link widoczny dla zalogowanych], higher paying clients.
When it comes to business marketing, most people brainstorm a billion different tag lines then wonder why none of them sound or feel like "the one."
The problem is all that brainstorming isn't every effective because it's relying on the wrong information to start with. Crafting a tag line—or any of your marketing copy such as sales letters, email promos,[link widoczny dla zalogowanych], flyers and titles—first starts with understanding your unique style and personality.
Okay, sounds good. But, how exactly do you do that?
The best way is to know your "Marketing Archetype." Think of an archetype as a universally-accepted personality that appears in our stories, myths and in the most compelling current marketing campaigns.
A great example is the Hero archetype,[link widoczny dla zalogowanych], put forward so richly and powerfully by the Race for the Cure campaign. Another example is the Teacher archetype of seeking wisdom, beautifully modeled by Oprah.
Every Marketing Archetype has key words and phrases associated with it. Once you know your Marketing Archetype you can quickly and easily create a compelling tag line,[link widoczny dla zalogowanych], Web site and more.
Here are three easy tips on how to use the power of Marketing Archetypes to attract better,[link widoczny dla zalogowanych], higher paying clients. What this means for you is quickly being able to write and talk about what you do in a powerful and authentic way!
Tip #1: What is Your Powerful Story?
No matter which Marketing Archetype you use, your marketing must consistently put forward an emotionally rich story. Do this and you'll authentically draw people into caring about you, what you do and the people you help.
For example,[link widoczny dla zalogowanych], the story theme that is woven throughout all of my marketing is that you can love who you are and what you do, and make great money doing it. My Marketing Archetypes are the Explorer and the Romantic. All of my marketing powerfully speaks to the idea that you must be unique and authentic (that's key for us Explorers) and that you can love what you do and make great money doing it (that's the richness of the Romantic).
Tip #2: Remember That It's Better to Stand Out Than to be Ignored
No matter what your Marketing Archetype, it's vital that you speak powerfully about the gift you're here to share with your clients. Don't let fear or that voice that says,[link widoczny dla zalogowanych], "Who do you think you are?" stop you from being heard in a powerful way.
Tip #3: Reveal Your Clients' Archetypes so You Can Speak Their Language
Once you understand your own Marketing Archetype, you can then easily figure out that of your client,[link widoczny dla zalogowanych], giving you an insight into exactly how receptive they are to certain marketing.
Here's an example: I attract a lot of coaches and I know that coaches are often Alchemist and Artist archetypes. I know exactly what type of language resonates with them best. Words such as "transform, magic, instant, idea and create" really speak to Alchemists and Artists,[link widoczny dla zalogowanych], so I make sure to weave those words into my writing. This way, I'm speaking my truth in a way that goes straight into their hearts.
Your marketing archetype is a window to a new language you can quickly use,[link widoczny dla zalogowanych], and a window into creating powerful affinity with your clients.
Success in business is all about relationships, trust and a deep connection with your clients. Marketing Archetypes is a powerful way to build those relationships quickly and authentically, and in any form of media. The sooner you discover what yours is the quicker you'll be enjoying the gift of attracting the better, higher-paying clients you love.
And, if you want to get personal training from me on what your Marketing Archetype is and how to use this powerful system with your clients, watch your inbox for details about my upcoming new certification program! I'll share how you can learn more in just a few days.
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PROGRAM/OFFER: During the initial consultation, review the program offer, the structure and results/outcomes. The length of the program, how the components will be delivered and what will be covered during the program need to be clearly defined and available in writing to the client.

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These experts,[link widoczny dla zalogowanych], with their expertise and skills, gives a strong online exposure to your website on national as well as on global level which means that you can expand your business in your geo targeted area. Most of the businessmen first aim to establish their business on the local region to get a strong grip. The internet marketing professionals can help them to make a quick landing on their desired area and also get good traffic from there. Through SEO and SMO,[link widoczny dla zalogowanych], they can promote your business and can bring your services into notice. With the help of these professionals,[link widoczny dla zalogowanych], your business is sure to get a huge expansion.
It is very hard to grow your business in today's market but at the same time if you plan it well then it is equally rewarding. For every businessman,[link widoczny dla zalogowanych], business expansion is the very first priority. Internet is the best place to expand your business because this is the place where your services are sure to get noticed. But even the virtual world has marketing techniques and for the best persons to work on it are the internet marketing experts. Internet marketing involves services like SEO, PPC and SMO and through these services one would be able to get exposure to large number of users.
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However one question which might strike your mind is how can these personnels help in the expansion in your business,[link widoczny dla zalogowanych]. So here is your answer. The internet marketing experts are in the mainstream of the web world so they know what is going to work there and what isn't,[link widoczny dla zalogowanych]. They know how to present and in what ways it should be done so that you can get the maximum benefit from it,[link widoczny dla zalogowanych]. The various techniques of internet marketing like SEO and PPC can be very rewarding,[link widoczny dla zalogowanych]. With the help of these processes your website can get huge traffic and thus your business gets a good boost up.
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Aside from its stunning natural beauty Northumberland has lots of places of interest to visit. When you choose holiday cottages in Northumberland you are gaining access to centuries of history right on your new, temporary doorstep. A rural landscape interspersed with pretty villages is set against bustling towns filled with top class restaurants and entertainment venues, and overlooking all of this are the castles,[link widoczny dla zalogowanych], some ruined and some still lived in,[link widoczny dla zalogowanych], but all of them ready for you to explore.
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By William Pollard
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Joseph Schnaier spotted this opportunity long ago, Years ago,
Having half of your kitchen built from glass or uPVC also has lots of benefits. Author's Bio: Mike literally lived in his van for 6 months when he was just beginning.
One other valuable business building nugget that Mike shared with us was how he has always worked with a mentor (or several) during the evolution of his businesses. Each of us will be called to lead in different ways.
Here are some simple ways you can lead by being a shining example for others in your family or community to emulate.
Below are a few of the financial statements, how do you expect to operate at a profit and be successful?
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So as you develop your own awareness here are the three questions to consider:
1.
In this process he has also come to appreciate the work attitudes his parents taught him that will continue to serve him in a positive way including:
"Be on time and do a bit more than is expected. then it is time to exit – no questions asked.
Author's Bio:
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• Certified Hypnotist (C.H.)
• Emotional Freedom Techniques Certification (EFT-CC)
• Distance Credentialed Counselor (DCC)
• Certified 12-step Consultant (CTC)
• Substance Abuse Subtle Screening Inventory (SASSI) Certification
• Certified Anger Resolution Therapist (CART)
• Stress Management Counselor-Certified (SMC-C)
• Certified Bereavement Facilitator
Whatever your interest is, fully research any possibilities and choose the training that you feel the best about and are able to do. This will make you stand out in the crowd to your ideal clients and their referral sources. Make sure you place this on all your marketing materials and word it such as “Certified Anger Resolution Therapist”, and if you can place the certification letters behind your name that will work well (just make sure to explain all of your credentials so that potential clients can see them clearly and quickly, and understand what they are). So, if someone needs anger management, and you are a CART, they will likely call you first.
MAKE SURE THEY KNOW YOU TAKE CASH!
It is important that you make sure you include statements such as “private pay” or “cash/checks accepted”, as well as “sliding scale fees available (if necessary)”, on your marketing materials. You will want to make sure that non-covered clients know they can see you. As I said previously, we have had clients ask us if we take cash! Ummm, YES we take cash! We have also had clients feeling reluctant to speak to us because they did not have insurance. Well, we had to explain that it is just fine as we do take cash, checks, and credit/debit cards. In addition, we have told clients that we can be very creative with setting up their treatment and payments depending on various circumstances when needed. Some of these have turned out to be exceptional long term clients for us.
OFFER SPECIAL SERVICES FOR THOSE WHO LIVE FAR
Reaching out to populations that live far can add to your income as you can gain more “ideal” clients as well as increase your “income streams” this way. For example, a beginning hypnotherapist may want to offer longer sessions to those who live far away from her office. Also, someone who specializes in grief counseling may want to market to farther away areas and offer telephone sessions to attract more grief/loss cases. These far-away places might be rural, underserved areas within your state. The possibilities are endless if you think about it.
There are some clients or patients, however, that simply are not going to be able afford to go the out-of-network route even if they really want to see you and you have negotiated down to your very lowest amount, or even offered to bill insurance for them. Unfortunately,ray ban, those sometimes have to be referred on to someone else, but always say “call us again if your situation changes”, because you never know what can happen in the future, or who they might refer later on. Always keep a good reputation within the community by being helpful, courteous, competent, and open to new referrals.
OFFICE SPACE THAT ATTRACTS YOUR IDEAL CLIENT
Your office space can attract your ideal client and keep them coming back. Therefore, make sure your office always looks inviting because you never know who could be looking in. You will want them to get a positive feeling of what it might feel like having a counseling session in your office. If you want to attract children, then make the office inviting to them. Having toys, small scale furniture for them, colorful décor, and children’s activities all will help. If you want to attract more adult upscale or business-type clientele, then you might want to make the office look more upscale or business–like, and you may want your offices to be located near upscale residential or corporate areas. If you would like to attract the teenage client, then having “cool” things in the office will help, such as certain games, décor or magazines, because if it is fun or “cool” for them there, then teens are more likely to return for services. If you want more hypnosis clients, then make sure you have the appropriate furniture for them to be the most comfortable. If your desire is to work with more handicapped clients, then of course you will have to make certain your space is 100% handicapped accessible. Working with larger-sized clients will require you to have various sizes and shapes of furniture. If your office is small, there are ways to create optical illusions to make it seem more spacious. Get some help in making it feel more cozy if it seems too big. Just make sure the office, and the contents, accommodates and makes comfortable the type of clientele you want to attract and keep.
WORK WITH EAPS
Contracting or working with some EAPs can also give you a referral base of clients who can eventually be self-pay or have insurance coverage for ongoing services. (See Chapter One for more on EAPs).
A WORD ON SPECIALTIES
If you have a specialty where you are highly trained and skilled, but you do not particularly like doing the work, shift the training and knowledge a bit to something you do like. For example, a therapist might be trained in alcohol abuse counseling but may not like doing that specific type of work. She could leverage that skill by working with related topics or populations. For example,cheap oakley sunglasses, she could add to her marketing materials that she works with family members of alcoholics, or codependency, or that she does evaluations only. She could also make a shift to a general “addictions” specialty, which may include issues such as smoking and habit cessation, internet addiction, and so forth. So you can use what you have learned from having previous specialties, and shift it a bit towards the particular issues or populations you would like working with. It will be better for your practice in the long run if you enjoy the work you are doing.
You may also choose to join various associations, such as one for Cognitive Behavioral Therapists, to show that it is one of your methods and you keep up on all the recent news about it. CBT is one method or theory that is frequently sought out by potential clients as well as referral sources. So taking something a step further by joining an association, or showing you have had additional related training, will make you stand out.
WHAT IS YOUR IDEAL CLIENT LOOKING FOR?
Ask yourself what your ideal client might be seeking. Know the answers to this question, and make sure all of your marketing materials will be attractive to your potential ideal clients. What are they looking for and what would they like to see? If you want to work with grief/loss, perhaps your ideal client would like to see that you belong to a professional association of grief counselors, and that you have written an article on grief that you have posted on your site. This will be quite attractive to this type of clientele,hogan, and none of it terribly time-consuming or expensive.
By Gina L. Spielman, LCSW, C.H.
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DETERMINE WHO YOUR “IDEAL CLIENT” IS
You might not be quite sure what your “ideal client” looks like. If this is the case, I suggest doing some soul-searching to figure this out. There is a good chance there are certain types of cases you enjoy working with more than others. This is important to identify for yourself and your contentment with your practice. What types of cases seem to fill you up, and which ones seem to deplete you? Which cases tend to make you look forward to sessions, and which seem to make you dread them? Many of you will have a clear feeling or picture here, however there will be some of you that may need to take a bit of time to figure this out for yourself. Once you do, it can benefit you in many ways. The most important way is that it will contribute to your happiness in your work. It will also assist you in writing a professional profile on yourself that will portray your specialties and interests, which will attract your ideal client. Clients may also be able to sense whether you are truly excited to work with them or not, so it is a win-win situation if you know what your ideal clients look like and then they are attracted to you.
So, being aware of trends,hollister pas cher, filling current needs, and making yourself look different than the average counselor will be important. One of the frustrations we hear from clients is that they cannot find a specialized therapist in their managed-care network. So, set yourself apart and demonstrate your true value in the marketplace through specialization. Many people that are in the market for healthcare value specialization.
Keep in mind that if you are not the right therapy provider for a client, which may be determined after her EAP assessment, it is usually fine to refer out to another more suitable provider for the treatment piece. So, do not feel like you have to take every EAP case as a long-term therapy case. Just explain to the client that you feel that another therapist would be a better fit for her actual treatment, include the reason(s), and then make the linkage to the treatment provider.
MAKE SURE YOUR AVAILABLE TIMES AND DAYS MEET THE NEEDS OF YOUR IDEAL CLIENT
Having days and times available that will be convenient for you and your clients is crucial. I have found that a mixture of some daytime, evening and weekend hours works quite well when building a practice. Also make sure the times are tolerable for you because you will not last long if the times you can use the office are not the times you want to work or have a lot of energy. It just will not work in the long run and clients may sense this as well.
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Another example situation might be where the potential client is looking for someone who has been through a similar problem, and she feels it would be necessary for the counselor to have that type of personal insight and understanding. For example, a client who needs assistance coping with physical illness might search for a counselor who has been through a severe illness herself. So on this counselor’s marketing materials, she may want to mention that her approach to helping clients cope with physical illness comes from dealing with her own past illness. This counselor will definitely stand out in this client’s eyes with this information on her marketing materials. There is a unique understanding here that only someone with these types of experiences can provide, and this can be extremely important for a client like this.
BE AWARE OF TRENDS
Watch the news and read your local papers to look for trends! This can spark ideas on current needs in your area and how to fill them. For example, after watching and reading my news, I see opportunities for professionals trained in career-oriented counseling, grief/loss, marital therapy,air jordan, financial counseling, suicide prevention, insomnia relief, and more.
Chapter Five: Attracting Your Ideal Client
Maybe you would like to attract a certain type of clientele to fill your caseload and have been unable to do so? Of course, working diligently on many of the previous methods and suggestions mentioned should help you meet this goal. This chapter gives some additional words of advice on how to attract your ideal client.
If you have a client that is looking for something specific only, such as hypnosis, life coaching, or career counseling, it is probable that his insurance will not cover it anyway,hollister, so there you go! If you are offering services such as sports psychology, career-oriented counseling, or anger management (for courts), the insurance will only pay if there is a covered psychiatric diagnosis that needs treatment. So you will have to explain that to these clients and also that a psych diagnosis will be submitted and will then be on their insurance record. Some will chose not to have it submitted and will rather self-pay.
Having some unique specialties or interests will help. For example our “Holistic Approaches to Well-being” has generated many referrals. I am simply a practitioner member of a holistic health association and have taken an interest in learning new research along with natural remedies. It is my approach to look at the whole person as well as their life and everything around them, in addition to spirituality and energy. This is how I see all cases and it has done well for me and the counselors in my practice. It also draws the clients in. It is certainly not the usual approach clients will likely get from someone perhaps in their managed care provider network.
On your marketing materials, you can also list major trainings you have attended. Include wordings such as “ICASA/ICADV Certificate: Trained by the Illinois Coalition Against Sexual Assault & the Illinois Coalition Against Domestic Violence”. It does not have to be a formal certification to include it as something important. Doing this increases your credentials and also gives a clearer picture of your professional interests.
I also know that marital and family treatment is not always covered by insurance (particularly HMOs). So, if someone calls asking for couples counseling and she has a very limited HMO that you are not in-network for, let her know that she might not have the coverage anyway. Have her call you back if it is determined that her insurance does not cover this,hollister, because they might as well see you for their couples counseling then, right?
Some are predicting that if universal coverage gets passed (or if government gets more involved), marriage and family therapy will not be covered. They are also saying that mental health, if it even gets covered at all, will be even more scrutinized for “medical necessity” and “evidence-based treatment” than ever before. They think that people are not going to want to pay taxes on something that is for “personal growth” only. This all may be true, but it might turn out just fine for everyone reading this book, because now you all have the ability to exist without relying on insurance cases alone!
Some clients will choose to bypass their insurance altogether. You will find that some people will forgo managed-care, or HMO, reimbursement. So they will self pay for services that are of high value because they can be of higher quality, offer real privacy, offer more control in decision-making (such as length, frequency, location and amount of sessions, or methods used), and are truly customized for their individual needs. You can tell callers exactly this, and still show respect for their insurance carrier at the same time. Leave the client to make the decision, and hopefully it will be an educated one. Remember not to jump straight into offering sliding scale to these folks. Wait to see what their financial situation is first, and then you may decide to offer it if absolutely necessary. You can always try contacting them again in the future to follow-up and further discuss, if you have not heard from them in a while.
SEEK ORGANIZATIONS AND GUILDS THAT LINK PEOPLE TO MENTAL HEALTH AND WELLNESS PRACTITIONERS
As mentioned earlier, there are some new and unique organizations that are creating ways for people to access providers and services that may not be covered by (or involve) their insurance. This avenue can therefore be a way to obtain more self-pay clientele. A few of these organizations are contacting employers to provide a membership card for employees. This card would entitle them to discounted services from provider members. There is no insurance to deal with, and no one to approve or deny sessions. Instead, providers agree to offer their services at a discount to members, and the clients pay upfront. From what I have seen, there is sometimes a fee to become a provider member, however this usually includes a listing in their directories which is an added bonus. So,oakley sunglasses, asking around and searching for “guilds”, as well as topics such as “alternative health care provider lists” and “health savings cards”, may bring you to these types of opportunities.
GETTING “QUALITY” REFERRALS
Perhaps you would like to learn how to receive more of a certain type of referral, such as non-managed care or higher fee? There are plenty of self-pay clients out there and making yourself stand out will definitely help attract them, many times at your full fee. In my practice, at this point all of us are certified hypnotists in addition to our primary licenses. This has done very well for us in our area, because it is difficult to find a mental health professional who is also a hypnotist. There certainly are not many on managed care lists. So in that way, we certainly stand out in the crowd for clients looking for some hypnosis with their psychotherapy. Therefore these clients are more likely to bypass some or all of their insurance coverage to see us. So think about what additional training you might find interesting and would enjoy doing. Some interesting certifications that I have come across are in the following list. The good news is that none of them seem to be extremely difficult to achieve, yet they serve the purpose of conveying a niche or communicating a specialty:
DON’T FRET IF YOU’RE NOT IN-NET!
If you are not in-network for a potential client’s health insurance, try not to let that be the end of the call. Ask if he has a PPO plan or another type of plan with possible out-of-network benefits. Because if he does, there will likely be some coverage for him to see you (and sometimes it is not much different than the in-network benefits, especially when you factor in contracted rates compared to Usual and Customary out-of-network rates, which can be much higher). So, you can offer to give him a receipt for services that he can submit to insurance for re-imbursement. This is usually called a superbill receipt. (See Chapter Three for more information under the section “Use the Superbill Receipt”). In my practice, we like using these, as opposed to submitting to out-of-network plans,abercormbie france, because we get paid upfront this way and we do not usually have to deal directly with all the insurance issues that seem to frequently arise. This does not mean you will not get pulled in to help in some situations, but it is usually much easier and more lucrative this way. There are some therapists who continue to bill out-of-network plans because there are some benefits to doing so, such as Usual and Customary PPO rates being quite nice, and clients also usually appreciate the billing service. We have found, though, that many clients will go the superbill or self-pay route just because they want to see a specific person, either because they have the specialty or technique that is needed, they have a desired office location, they came highly recommended, or simply because they felt a connection with the counselor and therefore put that before any payment issues.
ANOTHER WORD ON SELF-PAY CLIENTS
Often we get clients that are not sure they want their insurance billed for psychological treatment. This could be a legitimate concern as we really do not know what the insurance will do with their confidential information. There may also be a treatment plan or reviews necessary, so there may be additional concern with that. Clients also need to be told that, in the very least, a psychiatric diagnosis will have to be submitted to their insurance for any coverage to be released. This diagnosis could remain in their permanent record. So, if the client is teetering back and forth about whether or not to use insurance, explain all of this clearly and then he may choose not to use insurance. Then you have a self-pay client, at least initially (note: he may change his mind later).
TAKE CREDIT CARDS
Accepting major credit cards will most likely attract more self-pay and superbill clients and it might be easier for them to pay for additional services as well. It will also help for any bulk payment situations,hollister. (See Chapter One under the “Accept Major Credit Cards” section for more on credit cards),mulberry outlet.
DRESS TO ATTRACT THE TYPE OF CLIENT YOU WANT
Think about the type of clients you want to attract and how they might dress while coming to sessions. If you want to attract adults that are upper class or business professionals, you might usually want to wear business suits, dress pants or dresses while conducting sessions. These types of clients might be slightly uncomfortable if you are always wearing jeans or something more casual. On the other hand, if you want to attract children, adolescents or more casual (or perhaps blue collar) adults,louboutin pas cher, then wearing a business suit or dress may make it difficult for your ideal clients to connect with you. But if you are usually in jeans, casual pants, or a very casual dress, then it may help you to connect with these clients. If your caseload is a mixture of all types of clients and you want to keep it like that, then I suggest you wear casual pants or casual dresses/skirts during most of your sessions, so you fall somewhere in between and will be able to connect well with all clients.
WHERE WOULD YOUR IDEAL CLIENT COME FROM?
Ask yourself where your ideal clients may come from. Might it be from the phone book? Might they come from an EAP plan (an employee or family member of an employee)? Maybe they will come from a certain type of internet website? Or maybe your ideal client attends divorce support groups in the suburbs? Perhaps they will be referred by a specific insurance company? Wherever your ideal client may be, or may be looking, you are going to want to have a presence there somehow, and make sure everything there is complete and looks professional. For example, if they might come from a specific insurance company, make sure that company’s list is completely accurate as far as how and where you are listed. As I mentioned earlier, it would surprise you to know how many times I found my provider information to be incomplete or inaccurate. These lists are what potential clients, as well as referral sources, are viewing.
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life changing testimonies.

POWERFUL EXPRESSIONS

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Now this is where many business owners fail to capitalise and often miss out.
So why is the client experience so important? You see from the very moment a potential client first makes an enquiry, to the time at which they receive the end result; you and your company are on trial. Therefore you must always aim to create the optimum client experience.
Whenever I initially ask a business owner,louboutin, “What makes your special?”, or “Why should I buy from you?”, one very common response is “Well we provide excellent customer service”. Most companies promise ‘excellent customer service’ and will position their uniqueness by this notion, however, how many actually deliver on this promise,mulberry, or in fact over-deliver?
During the sale
• Before the sale,hollister;
• During the sale,michael kors outlet, and;
• After the sale
• Offer an education up front
• Treat the prospect as if they are already a client
By Andrew Ludlam
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Finally, how can you add more value to your client’s experience after the sale?
So before any transaction has taken place use every opportunity to demonstrate your expertise.
If you’re stuck for ideas, I would urge you to not worry so much about the ‘how’ at this stage, that is, how you are going to offer this added value. For the time being, concentrate on the ‘what’ i.e. what can you bring to the course of the transaction. For example during the course of delivering your product or service, where are the typical ‘pain points’ for your client?
So look at how you approach your ‘after sales service’, or for that matter, look at how your industry or sector approaches this. Do you simply deliver the product or service,hollister, and then leave the client to it? Do you keep in regular contact after the sale, and maybe offer additional help? Again you need to be mindful of what you feel the market would be most receptive to. This is not a strategy whereby you consistently harass the client for more custom.
In today’s fast paced world, we are confronted with more choices than ever before. Or to put it another way, your prospective client has many more choices than ever before.
So keeping this in mind, you need to create the ultimate ‘client experience’ from the very moment someone makes an initial enquiry with your business. This affords you a tremendous opportunity to make a real impact on the prospect, from the very start.
Many a business has gone to the wall in recent times, and I believe much of it was due to an expectation that regardless of the service provided, the customer was always going to be there. Today, more than ever before,mulberry outlet, we have so many choices and options. Or to put it another way, your potential client has many more options and businesses competing for his or her attention. Therefore if you want to get noticed, and ultimately position your company as the preferred choice, it all starts with providing an incredible client experience.
So having explored each stage of the client’s experience i.e. before the sale, during the sale, and after the sale; see how you can now bring greater value to each step.
Excellent customer service these days is a given; we all expect it. This quality simply gets you into the game these days. Secondly, it’s simply not enough to differentiate yourself from the rest of the competition. Customer service needs to be something much more effective, demonstrable and above all tangible. That’s why I’m keen for you to explore and develop what I refer to as the ‘client experience’.
Let’s imagine the conversation that’s going on inside your potential client’s head. They might feel wary, sceptical and/or threatened. Who knows, maybe your prospect has dealt with someone from your industry in the past, and was promised all manner of help that didn’t materialise. The fact is, you have a tremendous opportunity to re-set your prospect’s perception of you, your business and the results you can provide from the moment they make that first initial contact.
You see, whilst the competition might follow-up an enquiry with, say, a standard letter and/or put a brochure in the post; you won’t offer much more. So here are two very powerful strategies I want you to adopt:
Again this small shift in how you approach ‘customer service’, will present you with so many opportunities. For example, you may be in a position to offer a cross or up-sell to a complimentary product or service.
Before the sale
You see your client never really buys your product or service; they buy the result of that product or service. Or to put it another way, they are buying an ‘outcome’. They will have engaged your services for the purposes of gaining a solution to a problem they have. This being the case, it’s critical that you follow-up after the sale.
After the sale
I believe that as a society as a whole, we have all become very good at ‘filtering’ or simply ignoring the many marketing messages that come our way, each and every day. Particularly those messages that do not speak to us on a personal level. So one way to ensure your message cuts through all of this clutter,louboutin, is to offer a tremendous education up front. That is, rather than using a very ‘sales orientated’ message,hollister france, you begin to educate your audience from the very start, as to how you can appreciate their concerns and frustrations. You begin to offer some valuable insight that will enable them to have much greater confidence in buying from you.
However, because there is an expectation – that in time – the prospect will turn into a client, you treat them as one and the same. It’s really a shift in your mindset; because you anticipate the prospect’s business at some point, you ensure you offer the best guidance and insight from the very start.
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Let your mind come up with all manner of opportunities and then see which are the most practical and cost-effective for your business.
So let’s discuss each of stage in detail.
Simply put, you need to plot every interaction you have with a client during the delivery of your product or service, and then see how you’re able to offer greater value at each stage.
Again,hollister, notice how both these concepts go far beyond simply following up an enquiry with a standard letter,hogan, email or telephone call. Ultimately people buy from people they like, and so this approach will do wonders for your PR!
The second part of this strategy involves treating the prospect as if they are already a client. Simply put,air jordan, because you anticipate gaining their business at some stage, you don’t hold back on the initial advice and guidance you’re able to provide. Now I don’t believe one moment you ‘give it all away’, after all you have a business to run!
I believe there are three key areas that you, as a business owner must focus on, to deliver a consistent client experience. These are as follows:
Building on the above concept, it’s important to see how you can offer a better client experience during the sale. Now how you do this will depend on what you offer,oakley sunglasses, however, here is one very simply strategy you can implement. I call this the ‘Added-Value Ladder’.
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How could she

By Robert

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8. Don't be ashamed to ask questions. Knowledge is power. Never be too shy or ashamed to ask what you don't know,air jordan, in order to gain more knowledge. We live in a world full of information resources. All you have to do is reach out and take it. Remember: those who already know everything don't learn anything.
6. Keep improving yourself. So you already have a few dozens happy customers. Well, there's always room for more. This requires development, improvement and learning from previous mistakes. Make sure you don't make the same mistake twice, and always try to get better at what you do.
1. Think about your future customers. When you start building your business - don't think only about the money you are going to make from your new venture, idea or creation. Think about the contribution you are going to make to your future customer's lives. Remember: creating and selling a new product out of honest intention, to help and improve the lives of others,hogan, usually produces the best results.
By Ilana Shoval
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5. Always be honest and fair. If you want your customers to come back to you or send their friends to buy what you sell,abercrombie, keep your integrity at all times. Don't cheat, deceive or make promises you cannot keep. Remember: your most valuable asset in business is your reputation!
Author&#039,hollister france;s Bio:&nbsp,hollister;
7. Give your customers more then you promised, never less. Always promise some and give more. Surprise your customers and serve them way beyond their expectations.
So,cheap oakley sunglasses, you've had a great idea. You are sure it's going to change the face of the planet and make the world a better place,louboutin, and that you'll get rich in the process. Congratulations! However,hollister, before you celebrate,abercormbie, here are 10 ground rules to help you make this dream become a successful reality:
2. Believe in what you sell. If you don't believe in what you create or in what you wish to sell, why would other people believe in it? Remember: people aren't fools and eventually they'll find out you're trying to con them.
4. Set specific and realistic goals. It's very difficult to work without a plan or specific goals for the next month,oakley sunglasses, quarter or year. Define your goals and write them down,louboutin, so that you become more committed to them. Make sure they are achievable and realistic. However, check your list of goals every once in awhile and make sure they are still relevant. If not, make the necessary changes.
9. Adjust your products to your customer's needs. Be aware of what your customers need and want, and make sure your products,abercrombie france, ideas and services are fulfilling those needs.
3. Don't be afraid of rejection. There will always be people who will say "no", and tell you your idea is dumb, ineffective, unnecessary or other such criticism. Don't let them discourage you. Just go on to the next person. Eventually you will find the people who say "yes".
10. Encourage and appreciate others. Make sure you encourage and appreciate people who work for you, help you on your way up or support you in what you do. Remember: saying "thank you" is free of charge but always worth a fortune!
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has concrete results to prove it. In other words

What is the condition of the water pump and motor

Who is smarter and more positive

Corporate downsizing persists More and more companies are outsourcing, Ignoring long term tasks is the cause of long term demise because competitors who do pay now to fly later, The world’s largest industrial corporation was officially one hundred years old in 2008.

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We must model it for others. While the needs and forces for learning are great, leaders aren’t just learning for themselves. Sure they are learning for their own competency and confidence as well as to better serve those they are leading,[link widoczny dla zalogowanych], but they also are setting a tone and modeling for those that are following them. When you are a leader,[link widoczny dla zalogowanych], whether by position or reputation, people are looking to you – whether you like it or not,[link widoczny dla zalogowanych], you are a role model. How then, can leaders expect their teams to continue to grow and develop if they aren’t doing it themselves?
Leadership is a complex endeavor. Humans are complex, and a leader is dealing with more than just his or her own complexities. They are tasked with understanding the complexity of human behavior and interactions across many people. When we put it this way, the role can seem daunting. Something this complex won’t be mastered quickly. Remarkable leaders know that the mastery of these complexities is a lifelong journey with no defined endpoint. The result? The need and desire to be in a continuously learning mindset.
The mindset of being on the path,[link widoczny dla zalogowanych], of constantly being a learner, is the path of the truly remarkable leader.
There are at least four reasons why I believe this is true: the complexity of leadership, the nature of change, the role of leaders to model for others and the overall source of leadership. Let me explain.
The status quo requires no leadership. Think about it. If everything in the current situation was great – if there was no need for change – how much leadership would be needed? Leadership is required because we want to move somewhere. In other words, the need for leadership is predicated on change, and so leaders must be prepared to work under changing conditions. If conditions change, then learning is required to continually adapt to and work under the changing conditions. Remarkable leaders know their job is to move people through status quo. Therefore they know that they must continue to grow themselves to meet the needs of the situations and the people they are leading.
You can make that choice anytime. Today’s the day to start,[link widoczny dla zalogowanych].
Highly effective,[link widoczny dla zalogowanych], remarkable leaders must be continuous, lifelong learners.
The good news is that you can choose that path everyday. You can choose to be a more effective leader – and your first choice is to become a learner.
Rarely though do I find someone listing the most basic, underlying skill of all.
Precisely because it is the underlying skill.
Learning.
Better leader = better human. The best leaders are learners for all of the reasons above (and their own other reasons),[link widoczny dla zalogowanych], but they also know something else. They know that in the end, the skills that make them better leaders also make them more highly functioning human beings. Remarkable leaders are learners because they want to be better leaders and because they want to be better people. For example, learning how to communicate more effectively makes you more effective in more than in just your role as a leader – that skill development, that growth,[link widoczny dla zalogowanych], spills out into every part of your life. If none of the other reasons above are compelling enough for you, this one should be!
People can become exceptional at the other skills on the list because they are willing to learn, grow, improve and change. They know that to become more effective they must continue to improve. They know that effective leadership is a journey – so they remain focused on becoming more effective, not on arriving and maintaining.
Ask anyone to give you a list of skills that describe a highly effective leader and I’m guessing they’ll give you a pretty extensive list. (Go ahead, make a quick mental list right now.)
Since I’ve done this many times in groups I am accustomed to what I will hear or read. These lists typically include: Leaders must have vision, they must be compassionate, they must be good communicators, they must build relationships,[link widoczny dla zalogowanych], they must work well in teams, they must be powerful persuaders…and many other similar sentiments. All are excellent observations.
So,[link widoczny dla zalogowanych], if learning is such an important skill, why don’t people notice it and/or add it to the list of traits of great leaders?
By Kevin Eikenberry
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Hair cloning does not work in the same way as trying to make an identical genetic copy to clone a whole person or organism. What hair cloning theorizes doing is cell therapy; wherein through cell culture it is proposed to let a hair cell multiply into two,[link widoczny dla zalogowanych], two into four and so on. Once these reach a viable enough number,[link widoczny dla zalogowanych], they will then be injected into the scalp with an injection.
Fighting hair loss is a common scuffle that many people are facing. Hair transplant reviews are also known as hair multiplication which is a procedure in which a person’s own hair and follicle is removed from the scalp and cultured in a lab where the end result is the production of additional hairs. Moreover, there has yet to be an atmosphere created in a lab that is established to produce the exact results needed to make the hair cloning procedure successful. Once hair cloning has been achieved, these new hairs will be inserted into the scalp by way of a surgical procedure. Most of the people want their natural growing hair back,[link widoczny dla zalogowanych], but do not prefer to go through surgery so in order to restore their hair the demand for hair multiplication aroused.
One of the reasons researchers have not yet been able to clone hair successfully is that, although they can create multiple cells, it is not yet sure whether these cells will in fact create a new hair follicle and thus new hair. The biggest challenge facing hair cloning is that of trying to keep the developed cells alive and after re-implantation getting these to actually make new hair. If instead of just multiplying cells,[link widoczny dla zalogowanych], there was any way to actually grow hair out of these cells in a laboratory,[link widoczny dla zalogowanych], then the hair loss problems of everybody would be solved.
Many people who are struggling for hair loss are investigating hair cloning or hair transplant as options. At first glance, they may appear to be viable options. Lastly,[link widoczny dla zalogowanych], if the hair has been extracted and manages to reproduce in the lab,[link widoczny dla zalogowanych], there is no current technique in place that would construct a natural hairline once the new follicles have been implanted into the scalp. However,[link widoczny dla zalogowanych], there are a number of difficulties that exist which must be overcome for the procedure to be successful.
By Alen Border
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The benefits of hair Vitamins for hair growth are innumerable. The hair is yours and therefore it will gain the same texture as the rest of your hair and will give you the same look. It wouldn’t be discarded by your body as it includes your own genetic markers. The hair multiplication treatment is cost effective as it doesn’t require a big team of doctors for surgery. And the most importantly,[link widoczny dla zalogowanych], you can have all the hair you can dream of,[link widoczny dla zalogowanych], as there is no limit of newly cloned donor hair. Even better,[link widoczny dla zalogowanych], as you get the hair density just right, with one procedure and you know it will look natural or better.
Hair Cloning is viewed these days since the best means to fix the age-old difficulty of hair loss. The idea of cloning the hair is founded on the actual findings that the two kinds of tissue that induce locks to cultivate may be cloned, with the results of the combination associated with both inserted in to the scalp. The process is likely to result in regular growth of locks. Both forms of stem tissues that induce Male pattern baldness are located in the bulge region near the area of the sebaceous glands as well as in the actual skin papilla at the base of the head of hair.
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By Vishal Kumar
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Prestige Group is a leading real estate Group in India that is responsible for the shaping the skyline of South India, with the developments in to the sector of residential, commercial, retail, leisure and hospitality. The company has completed 157 successful ventures that cover the total area of 44.08 million sq. ft, and another 61 projects are lined up that totals around 62.29 million sq. ft. of land.
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